Effective Enterprise: Home Page

Welcome to the home page of Effective Enterprise, helping micro, small and medium sized companies use technology to connect with their customers.

Does your business want to attract new customers?  Would you like to gain the competitive advantage over your competitors?  Do you want to retain your existing customers?

Effective Enterprise is here to help.

Did you know that more than 50% of New Zealanders have a smart phone?  Almost 1 million New Zealanders are searching for local information on their smart phones every day.

Did you know that 66% of New Zealand small to medium sized businesses (SMEs) do not have a business website?

Did you know a UK poll found that a quarter of respondents would not use a small business if they did not have a website?

Did you know that just 20% of New Zealand SMEs use some form of social media?

Let’s face it, the digital revolution is not going to disappear. Connecting to your customers online is the way of the future, and as I overheard someone say the other day:  “if it’s not on Google, it doesn’t exist”.

So how is your business doing?  Are you keeping up with your technology-savvy customers and competitors? What would I see if I searched for your business online?

Just by having a website, you will be technologically ahead of two thirds of your rivals, and by using social media, you’ll be doing better than 80% of your competitors.  Do you want to be left behind, or up ahead with the industry leaders?

For a quick check on how you are doing, please answer yes or no to the questions below:

  • My business has its own website (not just a generic online directory listing, eg. finda.co.nz)
  • My website is smartphone compatible
  • My website is keyword optimised for search engines (SEO)
  • My website appears in the first two pages of Google searches
  • My business has a presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+
  • We update our social media page/s regularly
  • We have an email database of your customers, which we use regularly to send newsletters

If you answered “yes” to the above questions, congratulations, you are a high performing technology savvy organisation!  If you answered no to any of the questions, don’t worry, I can help you with your online marketing – where to have a presence, and what to say.

One size does not fit all – my advice is affordable (I’ll quote per project, rather than per hour), tailored for your business, and I promise not to use confusing technical jargon or acronyms! Ideally I’ll set you up and give you the tools to continue yourself, but if you need my help on an ongoing basis, that’s okay too.  Contact me today so we can talk about how I can help you attract new customers and connect with your existing customers online.